Facebook Announces “No More Forcing People To “Like” a Page First”. Check Your FB APPs.

like-gate

For years we were encouraged to have visitors to our page like our page (called Fan Gating)  first before they could see anything on our pages. One common tactic was to offer a discount or coupon to you if you “liked” our pages. But this feature is no more. No longer can you request a Fan to “Like” your page first in order to see anything your page has to offer. Personally, I’ve never had my clients use this tactic, to me is was the equal to buying “Likes”. They were only there for your coupons or rewards, which in most cases they lost interest when you didn’t offer them more freebies.

Facebook detailed this change in a post:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

You can still request someone to “Like” your page but no longer can it be forced upon a FB user to do that first before they see or get anything from your page. And let’s be honest, with the changes to Facebook in the last little while, even if anyone “Liked” your page the odds of then seeing in their newsfeed has diminished.

So what is an alternative now? Why not have the first bit of marketing a visitor sees when they land on your page is an invite to your newsletter. This way if they don’t see your page updates in their newsfeed they’ll get your information in a newsletter they’ve signed up for.

Bottom Line is you will have to look at your apps that have Fan Gating on your Page immediately. the content may not be suitable any longer.

Have you found “Like Gating” lead to more customers or interaction on your Fan Page?

Not sure how to remove the “Fan Gating” feature of your Facebook Business Page? E-mail me (themunshawgroup@gmail.com) and we can help you fix this and create a more useful welcome tab for your page.

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